Digital corporate communication and co-productive citizen engagement
Publiceringsår
2023
Upphovspersoner
Homont, Louis Pierre Philippe; Canel, María-José; Luoma-aho, Vilma
Abstrakt
Digital technologies have changed communication between citizens and public sector organizations (PSOs) and governments. While many citizens still remain passive when it comes to the public sector and its governance, information and communication technologies (ICTs) have permanently changed how citizens search and share public information, and how they voice their opinions and ideas. Citizen co-production is understood as citizen-PSO engagement toward joint goals, yet it often remains an ideal. Through the example of Madrid City Council’s successful utilization of digital technologies through a mobile app (Madrid Movil), the chapter illustrates how engagement became co-productive via ICTs through improved relationship between authorities and citizens. Digital technologies helped improve public sector listening, real-time information exchange, and communication of citizens with each other, and provided better data about emerging needs. As joint citizen-PSO efforts for co-production of public services, digital co-production contributed to improving the intangible value of public services.
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Publikationstyp
Publikationsform
Artikel
Moderpublikationens typ
Samlingsverk
Artikelstyp
Annan artikel
Målgrupp
VetenskapligKollegialt utvärderad
Kollegialt utvärderadUKM:s publikationstyp
A3 Del av bok eller annat samlingsverkPublikationskanalens uppgifter
Moderpublikationens namn
Förläggare
Sidor
413-425
ISBN
Publikationsforum
Publikationsforumsnivå
2
Öppen tillgång
Öppen tillgänglighet i förläggarens tjänst
Nej
Parallellsparad
Ja
Övriga uppgifter
Vetenskapsområden
Företagsekonomi; Medie- och kommunikationsvetenskap
Nyckelord
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publiceringsland
Förenade kungariket
Förlagets internationalitet
Internationell
Språk
engelska
Internationell sampublikation
Ja
Sampublikation med ett företag
Nej
DOI
10.4337/9781802201963.00041
Publikationen ingår i undervisnings- och kulturministeriets datainsamling
Ja