Digimaterialismi : virtuaalisten hyödykkeiden kulutusmotiivit
Publiceringsår
2022
Upphovspersoner
Mangeloja, Esa; Auvinen, Tommi
Abstrakt
Purchasing motives form a well-analyzed field within the academic scrutiny of marketing and economics. Consumption occurs if purchasing a product provides value for customers. Nowadays an increasing number of commodities exchanged in the market are digital and virtual in nature. Number of people playing online video games continues to grow rapidly around the globe. Fortnite is a free-to-play video game, but players can buy various virtual items, so called “skins”, inside the game. Interestingly, those skins are purely nonfunctional items, which provide no competitive advantage for players. Nevertheless, those items are very popular and game companies generate significant revenues through sales. In our sample of active Finnish Fortnite players, the average amount of money paid for skins was over 100 euros. We analyze different motives for buying virtual non-functional skins by using tri-dimensional motivation segmentation. We find that all traditional consumption motives, hedonic, social and utilitarian are also significant drivers amongst the Finnish Fortnite players. Interestingly, we also found some signs of charitable causes as active players like to reciprocate value to the game developers.
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Publikationstyp
Publikationsform
Artikel
Moderpublikationens typ
Tidning
Artikelstyp
En originalartikel
Målgrupp
VetenskapligKollegialt utvärderad
Kollegialt utvärderadUKM:s publikationstyp
A1 Originalartikel i en vetenskaplig tidskriftPublikationskanalens uppgifter
Förläggare
Volym
27
Nummer
1
Sidor
29-38
ISSN
Publikationsforum
Publikationsforumsnivå
1
Öppen tillgång
Öppen tillgänglighet i förläggarens tjänst
Ja
Öppen tillgång till publikationskanalen
Helt öppen publikationskanal
Parallellsparad
Ja
Övriga uppgifter
Vetenskapsområden
Företagsekonomi
Nyckelord
[object Object],[object Object],[object Object]
Publiceringsland
Finland
Förlagets internationalitet
Inhemsk
Språk
finska
Internationell sampublikation
Nej
Sampublikation med ett företag
Nej
Publikationen ingår i undervisnings- och kulturministeriets datainsamling
Ja