undefined

Public Sector Communication and Publicly Valuable Intangible Assets

Publiceringsår

2020

Upphovspersoner

Canel, María-José; Luoma-aho, Vilma; Barandiarán, Xabier

Abstrakt

Public sector communication is about managing relationships. This chapter explores how communication can help public sector organizations by building intangible assets that are valuable for society. It takes the term public sector communication to refer to “goal‐oriented communication inside public organizations and between public organizations and their stakeholders that enables public sector functions within their specific cultural and/or political settings, with the purpose of building and maintaining the public good and trust between citizens and authorities”. The chapter first describes the specificities of the public sector in terms of intangible assets, and discusses the extent to which intangible assets can be conceptualized and deployed in the public sector. It then introduces the public value perspective. With the help of a case observation, the chapter addresses how combining the public value perspective with the concept of public sector intangible assets can enhance public sector communication.
Visa mer

Organisationer och upphovspersoner

Jyväskylä universitet

Luoma-aho Vilma Orcid -palvelun logo

Publikationstyp

Publikationsform

Artikel

Moderpublikationens typ

Samlingsverk

Artikelstyp

Annan artikel

Målgrupp

Vetenskaplig

Kollegialt utvärderad

Kollegialt utvärderad

UKM:s publikationstyp

A3 Del av bok eller annat samlingsverk

Publikationskanalens uppgifter

Moderpublikationens redaktörer

Luoma-aho, Vilma; Canel, María José

Sidor

101-114

Publikationsforum

5574

Publikationsforumsnivå

2

Öppen tillgång

Öppen tillgänglighet i förläggarens tjänst

Nej

Parallellsparad

Nej

Övriga uppgifter

Vetenskapsområden

Medie- och kommunikationsvetenskap

Nyckelord

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publiceringsland

Förenta staterna (USA)

Förlagets internationalitet

Internationell

Språk

engelska

Internationell sampublikation

Ja

Sampublikation med ett företag

Nej

DOI

10.1002/9781119263203.ch6

Publikationen ingår i undervisnings- och kulturministeriets datainsamling

Ja