2023

Luqman Adeel; Zhang Qingyu; Hina Maryam

This study delves into how employee proactiveness on enterprise social media can influence social outcomes at work, both positively and negatively. Drawing on social network and social exchange theories, we develop a model to understand how virtual proactiveness is perceived by leaders and coworkers. Using a round-robin design, we collected data from 281 respondents in 56 teams across three waves. The results show that affiliative and challenging proactiveness positively relate to leader-member and team-member exchanges. However, challenging proactiveness negatively affects team-member exchange, potentially leading to coworker envy. These findings shed light on the intricate social dynamics in remote working environments.