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Public trust in governments´ communicating with intermediaries : Finnish and Swedish Governments during the COVID-19 pandemic

Publiceringsår

2023

Upphovspersoner

Valentini, Chiara; Badham, Mark

Abstrakt

During the first wave of the pandemic in 2020, the Finnish and Swedish governments followed two very contrasting COVID-19 approaches. Using a ‘test, trace, isolate and treat’ strategy, the Finnish government adopted a hybrid approach which saw relatively heavy government intervention to contain community transmission. The Swedish government adopted a de facto ‘herd immunity’ approach in which relatively light government intervention resulted in higher community transmission. These two approaches shaped the way the Finnish and Swedish governments communicated COVID-19 messages as well as the way people perceived their government’s handling of the pandemic and their subsequent behavioural responses. Particularly, this chapter examines public trust in these governments as a source of information and the role of - and public trust in - intermediaries as government stakeholders in the COVID-19 communication process. Trust in government is vital during major health crises as it affects the way the public responds to government recommendations about the way they should behave, such as social distancing and mask-wearing measures. This study shows that public perceptions in both countries were overall positive and public trust in the respective authorities remained high. The chapter concludes with recommendations for government health communicators on how to use strategic communication to build and manage public trust.
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Organisationer och upphovspersoner

Jyväskylä universitet

Valentini Chiara Orcid -palvelun logo

Badham Mark Orcid -palvelun logo

Publikationstyp

Publikationsform

Artikel

Moderpublikationens typ

Samlingsverk

Artikelstyp

Annan artikel

Målgrupp

Vetenskaplig

Kollegialt utvärderad

Kollegialt utvärderad

UKM:s publikationstyp

A3 Del av bok eller annat samlingsverk

Publikationskanalens uppgifter

Moderpublikationens redaktörer

Tench, Ralph; Meng, Juan; Moreno, Ángeles

Förläggare

Routledge

Sidor

165-183

Publikationsforum

5876

Publikationsforumsnivå

3

Öppen tillgång

Öppen tillgänglighet i förläggarens tjänst

Nej

Parallellsparad

Ja

Övriga uppgifter

Vetenskapsområden

Medie- och kommunikationsvetenskap

Nyckelord

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Publiceringsland

Förenade kungariket

Förlagets internationalitet

Internationell

Språk

engelska

Internationell sampublikation

Nej

Sampublikation med ett företag

Nej

DOI

10.4324/9781003184669-16

Publikationen ingår i undervisnings- och kulturministeriets datainsamling

Ja