2022

Fox, Stephen; Kotelba, Adrian

Organizational neuroscience is recognized in organizational behavior literature as offering an interpretive framework that can shed new light on existing organizational challenges. In this paper, findings from neuroscience studies concerned with adaptive behavior for ecological fitness are applied to explore industrial adaptive behavior. This is important because many companies are not able to manage dynamics between adaptability and stability. The reported analysis relates business-to-business signaling in competitive environments to three levels of inference. In accordance with neuroscience studies concerned with adaptive behavior, trade-offs between complexity and accuracy in business-to-business signaling and inference are explained. In addition, signaling and inference are related to risks and ambiguities in competitive industrial markets. Overall, the paper provides a comprehensive analysis of industrial adaptive behavior in terms of relevant neuroscience constructs. In doing so, the paper makes a contribution to the field of organizational neuroscience, and to research concerned with industrial adaptive behavior. The reported analysis is relevant to organizational adaptive behavior that involves combining human intelligence and artificial intelligence.