2015

Kaasinen, Eija; Karvonen, Hannu; Lu, Yichen; Varsaluoma, Jari; Väätäjä, Heli

To start an experience design process, the designers should determine what experience they intend to aim for. How should this decision be made? How can the information from various sources be utilised to define the targeted experience? In which form should the targeted experience be presented so that it can guide the design process? To find answers to the questions above, we organized the workshop "Fuzzy Front End of Experience Design" at the NordiCHI 2014 Conference in Helsinki. The workshop brought together practitioners and academics to share their knowledge and lessons learned, and to explore how to get from the fuzzy front end to a shared vision of the experience to aim for. These proceedings include the workshop position papers that provide examples of experience goal setting from different fields. In addition, we present the results of the workshop activities, where we discussed the characteristics of good experience goals as well as where to find insight and inspiration in the process of experience goal setting.