Frösén Johanna
Associate Professor
Beskrivning
Nyckelord
marketing performance, marketing metrics, strategic marketing, marketing analytics, strategic orientations, market orientation, market-based capabilities
Affiliering
Aalto-yliopisto kauppakorkeakoulu
Associate Professor
Primär
Marketing
2022
Primär
Källa: ORCID
Svenska handelshögskolan
Associate Professor
Marketing
2017 - 2022
Källa: ORCID
Saint Petersburg State University
Assistant Professor, Associate Professor
Graduate School of Management
2013 - 2022
Källa: ORCID
Svenska handelshögskolan
Assistant Professor
Marketing
2016 - 2017
Källa: ORCID
Utbildning (3)
D.Sc.
Aalto University School of Business
M.Sc.
Helsinki School of Economics
B.Sc.
Helsinki School of Economics
Publikationer (13)
2022
Industrial Marketing Management
Öppen tillgång
Referentgranskad
Journal of Marketing Theory and Practice
Öppen tillgång
Referentgranskad