The survey charted Finnish everyday life, values, attitudes, consumer behaviour, and current phenomena. First, the respondents were asked about their hobbies, leisure habits and travel. The respondents' values were examined with the 57-item Schwarz Value Survey (SVS). Several questions were asked about buying, owning, using and maintaining a car. The respondents' attitudes towards cars, motoring, car dealerships and interest in car dealership services were also surveyed. Working life and the characteristics of a good employer were also examined. Next, the respondents' attitudes towards advertising, new technology, different companies and brands were surveyed. For example, they were asked what kind of new mobile phone, vacuum cleaner, bicycle or car they would choose for themselves. The respondents also rated advertisements for coffee, cars and mineral water, among other things. The respondents' media use was also charted. Questions included, for example, which newspapers and magazines the respondents read and how often, which TV shows they found most interesting, and how often they watched TV or listened to the radio. Additionally, the respondents were asked whether they currently used or were planning on purchasing or acquiring various electronic devices or services (e.g. a digital TV, laptop, PC, mobile phone, or DVD player). The respondents were also asked how well they thought they could use a computer and a mobile phone, and how often and for what purposes they used these devices. The respondents' eating habits were surveyed with a range of questions. Among other things, the respondents were asked about their use of different foods and dishes. Questions were also asked about the environment and the respondent's own health. The respondents' actions relating to environmental protection, such as recycling clothes, saving energy and avoiding air travel were examined. Changes in society and concerns about the future were surveyed with several questions. For example, they were asked which things have changed for better or worse and in which direction Finland's national security and economy will develop in the coming years. Finally, the respondents' attitudes to shopping were charted. Background variables included the respondent's gender, age, marital status, level of education, job title, economic activity and occupational status, type of municipal of residence, household size, number of children aged under 18 living in the household, income of the household, and job title of the second parent/guardian of the children. Additionally, the respondents were asked about the different means of transport they use.

2024