This dataset consists of 15 audio recordings and transcripts of qualitative, semi-structured online interviews with social media influencers on the topic of influencer uncoolness. This data was collected for use in a doctoral dissertation, scientific publications, conferences, seminars, presentations, teaching materials, and practical applications. The method of data collection involved recording audio-only online interviews using JYU Zoom. The data type is audio recordings in .m4a format. The transcripts are in .docx format.

2024