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Publicationer information ikon

The individual and decision-making amidst organizational sensemaking in business ecosystems

Referentgranskad
DOI
10.4324/9781003388036
Anna-Greta Nyström
Individuals in B2B Marketing2024Publicationer information ikon

Individuals in B2B marketing - An introduction to the book

Referentgranskad
DOI
10.4324/9781003388036-1
Ivanova-Gongne, Maria; Torkkeli, Lasse; Koporcic, Nikolina; Barner-Rasmussen, Wilhelm
Individuals in B2B Marketing2024Publicationer information ikon

B2B-tuotteen taidokas brändäys

Salo Jari
Teknologiainfo, Teknova, Oy2009Publicationer information ikon

Forging the future : The evolving role of individuals in B2B marketing

Referentgranskad
Öppen tillgång
DOI
10.4324/9781003388036-17
Ivanova-Gongne, Maria; Torkkeli, Lasse; Koporcic, Nikolina; Barner-Rasmussen, Wilhelm
Routledge2024Publicationer information ikon

The role of individuals as stakeholders in B2B marketing for sustainable innovation

Referentgranskad
Öppen tillgång
DOI
10.4324/9781003388036-4
Vojdanian, Sajjad; Mortazavi, Sina; Kuivalainen, Olli; Faroque, Anisur
Routledge Studies in Marketing2024Publicationer information ikon

Forging the future: The evolving role of individuals in B2B maketing

Referentgranskad
DOI
10.4324/9781003388036
Maria Ivanova-Gongne; Lasse Torkkeli; Nikolina Koporcic; Wilhelm Barner-Rasmussen
Individuals in B2B marketing: Sensemaking and action in context2024Publicationer information ikon

Summary: Branding in the B2B Context and Future Challenges

Referentgranskad
Anna-Greta Nyström; Jan-Åke Törnroos; Nikolina Koporcic; Maria Ivanova-Gongne
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice2018Publicationer information ikon

Introduction: An Overview of the Current State of B2B Branding Research

Referentgranskad
Nikolina Koporcic; Maria Ivanova-Gongne; Anna-Greta Nyström; Jan-Åke Törnroos
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice2018Publicationer information ikon

Individuals and virtual distance in remote B2B relations

Referentgranskad
DOI
10.4324/9781003388036
Myyryläinen, Heidi; Torkkeli, Lasse; Durst, Susanne
Routledge2024Publicationer information ikon

Individuals and virtual distance in remote B2B relations

Referentgranskad
Öppen tillgång
DOI
10.4324/9781003388036-6
Myyryläinen, Heidi; Torkkeli, Lasse; Durst, Susanne
Routledge2024

The individual and decision-making amidst organizational sensemaking in business ecosystems

Referentgranskad
DOI
10.4324/9781003388036
2024

Individuals in B2B marketing - An introduction to the book

Referentgranskad
DOI
10.4324/9781003388036-1
2024

B2B-tuotteen taidokas brändäys

2009

Forging the future : The evolving role of individuals in B2B marketing

Referentgranskad
Öppen tillgång
DOI
10.4324/9781003388036-17
2024

The role of individuals as stakeholders in B2B marketing for sustainable innovation

Referentgranskad
Öppen tillgång
DOI
10.4324/9781003388036-4
2024

Forging the future: The evolving role of individuals in B2B maketing

Referentgranskad
DOI
10.4324/9781003388036
2024

Summary: Branding in the B2B Context and Future Challenges

Referentgranskad
2018

Introduction: An Overview of the Current State of B2B Branding Research

Referentgranskad
2018

Individuals and virtual distance in remote B2B relations

Referentgranskad
DOI
10.4324/9781003388036
2024

Individuals and virtual distance in remote B2B relations

Referentgranskad
Öppen tillgång
DOI
10.4324/9781003388036-6
2024