Sales & eCom Lab
Beskrivning av infrastrukturen
Sales & eCom Lab is an research and development environment for omnichannel sales. It utilizes emotion AI, eye tracking cameras and other psychophysiological measurements and tools. The lab cooperates with companies to develop sales encounters in face-to-face, virtual and digital encounters along the customer journey.
Vetenskaplig beskrivning
Verksamheten har inletts
2018
Ansvarig organisation
Haaga-Helia ammattikorkeakoulu
Nyckelord
eye tracking, EDA, emotion AI, customer experience, omnichannel, online sales, sales, webshop
Forskningsinfrastrukturens tjänster
Tjänst
Övriga uppgifter
Vetenskapsområden
SAMHÄLLSVETENSKAPER