Russian strategic communications on the global stage
Publiceringsår
2021
Upphovspersoner
Luoma-Aho, Vilma; Tsetsura, Katerina; Kugappi, Anastasia
Abstrakt
This chapter examines how strategic communication and strategic communications (a collection of different operations) are understood in Russia and identifies differences in such communication between the West and Russia. A diverse academic and practical context of Russia contributes to diversity in definitions of strategic communication. The concept is mostly used in the context of political communication and geopolitics, but also in business. The chapter distinguishes ten differences between Western and Russian understanding of strategic communication. These include logic of the message, order of communication, intended audience, auto-communication, source, context, utilization of probing, threats, differences in levels of transparency, and overall strategy. The authors conclude that Russian strategic communication often utilizes strategic ambiguity, and, thus, aims are not always clearly stated: in fact, it may prove to be of strategic value if information is not disclosed. This chapter contributes to one’s understanding how strategic communication is utilized in Russia and where differences in its use may originate.
Visa merOrganisationer och upphovspersoner
Publikationstyp
Publikationsform
Artikel
Moderpublikationens typ
Samlingsverk
Artikelstyp
Annan artikel
Målgrupp
VetenskapligKollegialt utvärderad
Kollegialt utvärderadUKM:s publikationstyp
A3 Del av bok eller annat samlingsverkPublikationskanalens uppgifter
Moderpublikationens namn
Strategic Communications in Russia : Public Relations and Advertising
Moderpublikationens redaktörer
Tsetsura, Katerina; Kruckeberg, Dean
Förläggare
Sidor
12-25
ISBN
Publikationsforum
Publikationsforumsnivå
3
Öppen tillgång
Öppen tillgänglighet i förläggarens tjänst
Nej
Parallellsparad
Nej
Övriga uppgifter
Vetenskapsområden
Medie- och kommunikationsvetenskap; Övriga samhällsvetenskaper
Nyckelord
[object Object],[object Object],[object Object],[object Object],[object Object]
Publiceringsland
Förenade kungariket
Förlagets internationalitet
Internationell
Språk
engelska
Internationell sampublikation
Ja
Sampublikation med ett företag
Nej
DOI
10.4324/9781003018926-3
Publikationen ingår i undervisnings- och kulturministeriets datainsamling
Ja